Mahesh Babu,Kriti Sannon starrer '1' audio launch was celebrated in a sensational manner much to the delight of fans and movie lovers. The audio release was telecast live in five theatres for the first time in Tollywood. Lucky fans who got selected in a competition held in Visakhapatnam,Kurnool,Warangal,Rajamundry and Vijayawada released the each of the song present in the album tuned by Devi Sri Prasad. Sukumar directed the film produced by Ram Achanta,Gopi Achanta and Anil Sunkara on 14 Reels banner.
Little Prince Gautam Krishna who was extremely excited released the audio CD of the film and gave it to director Srinu Vytla. G.Adiseshagiri Rao,Namrata,Srikanth Addala,G.Manohar Naidu,Jayadev Galla,Hari Prasad,Sudheer Babu,Sunil Lulla,Nandu and others participated in the function.
Mahesh speaking on the occasion said Sukumar narrated the story during Business Man shooting but he couldn't express properly due to tension and excitement. Mahesh said he will do the film and called him once again. He said he planned to dance to DSP tunes since long back but couldn't do so till now. He said working with 14 Reels filmmakers is like working with a family.
On Gautam he said he never gave any tips to him and acted when he was enjoying his holidays. Mahesh said Gautam acted followed him as he himself acted in his father Krishna's films only during his holidays and his father never gave any tips. Mahesh when an anchor asked 'Who are you' he with a smile said 'I am Krishna's son ,Mahesh'. Krishna said any film will create records after its release but 1-set a new trend before its release. He hoped audience will encourage Gautam the way they encouraged him and Mahesh.
Devi Sri Prasad said he missed to tune Mahesh's two films but finally got chance to score music and Sukumar and Mahesh's power inspired him to come with tunes. Sukumar said Mahesh known for his new trends will be shown in a stylish manner in the film.
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