Telugu movie Sweety Shetty (born on 7 November 1981), better known by her stage name Anushka Shetty is an Indian film actress, who works in the Telugu industry. She made her acting debut in the 2005 Telugu movie Super and rose to fame following her performance in Vikramarkudu (2006) which became her first commercial success.After starring in a series of high-budget productions alongside leading Telugu movie actors, she went on to became one of Telugu cinema's leading actresses in the successive years,while receiving high critical acclaim for her portrayal of the titular character in telugu horror and story oriented movie Arundhati,and as Saroja in Vedam,which fetched her two Filmfare, one Nandi and two CineMAA Awards.
Shetty made her acting debut in Puri Jagannath's 2005 Telugu movie Super alongside telugu top hero Nagarjuna. The same year, she acted in another telugu film Mahanandi, which was a moderate success at box office. In 2006, she had four releases, the first being S. S. Rajamouli's Vikramarkudu pairing Ravi Teja for the first time in her career, in which she portrayed the character Neeraja Goswami. The film went on to become very successful and got her much recognition, making her very popular in telugu movie industry. Critics claimed,You will see the voluptuous side of Anushka in this film. She played a character with mass touch. She did really well in mass romantic scenes with Ravi Teja. Her performance in the climax episode is good. Anushka is better exploited in this film compared to her earlier movies.She also became a sensational actress in telugu movies.she made a special appearance alongside Mega star Chiranjeevi in A. R. Murugadoss' directorial debut in Telugu,Stalin.
Her first release in 2007 was Lakshyam which was a success in box office, after which she starred in Raghava Lawrence's Don opposite Nagarjuna again. The former, in particular, succeeded at the box office.In 2008 she had appeared in six films. Okka Magaadu was the first release, in which she played one of three female leads. Her next releases Swagatam alongside Jagapati Babu and Bhumika Chawla and Baladur opposite Ravi Teja garnered poor reviews and box office returns.She next appeared in the film Souryam with Gopichand which became a box office hit.
A Telugu film without a lead actress is as rare as a film without songs. A beautiful lady next to the hero is essential in every movie. When we consider the films in 2012 ans 2013 there are many actresses who have become popular, few for their looks and few for their acting talent. Many producers feel that few actresses' presence have been proven lucky for them. Such beliefs along with the box office collections have made the queens of the industry. Anushka Shetty for instance, after her spectacular performance in the film Arundhathi along with the Box Office returns of the movie, she became the most wanted actress, particularly in period films. Producers when they are investing crores in a film want to invest in an actress who can guarantee them success and performance in return. Anushka Shetty does that. This is just an example of the importance given to the lead actress in telugu film. Here are the other actresses who also are the queens of Telugu Films Industry.
Telugu lady super star actress Vijaya santhi became an action heroine through the movie 'Poo ondru Puyalaanathu. 'Telugu fans liked that moive and therefore she acted in her next movies also as an action heroine and they were Vaijayanthi IPS and Lockup. Then she put her name in the title as lady super star in her forthcoming films.
Then Vijaya santhi became popular in Tamil too. Now actress Anushka also going to follow the same formula. She realised that Vijaya santhi's position is now empty in Telugu cinema while she is acting in 'Rani Rudhramadevi' through the producer and director.
Anushka's action telugu thriller film 'Arunthathi' was hit in both Telugu and Tamil.But now after a long period she got a chance again to act in an action thriller and also a historical movie 'Rani Rudhramahadevi' in Telugu. She liked her character as a brave woman in this movie. She is also practising sword fight for this movie seriously. Some sources say Anushka's only aim is to achieve Vijaya santhi's position in both industries and she even like to put 'Lady super star' infront of her name in her action movies too.
Veteran telugu movie director Dasari Narayana rao has said producers in our film industry have become puppets in the hands of directors and actors. All they have to do is dump money as much as they can to make a film. Though it appears very harsh statement, it reflects the present trends of the industry. These days, the remunerations of the directors and main actors claim the lion share of the budget. Normally, a top hero gets not less than Rs.5-7 crore for each film and the director gets an equal amount or some times double the hero’s remuneration.
telugu Heroines also, who do not want to be left behind in this race have been increasing their remuneration with each successful film. Earlier, it was telugu actreses Trisha and Ileana, who were top paid heroines in the telugu industry. As they gradually faded away Nayanatara and Anushka stands as the highest paid heroines in the telugu industry now. They both have crossed Rs.1 crore mark long ago and currently clings at Rs.2 crore mark.
Anushka, who is now doing telugu movies ‘Bahubali’ and ‘Rudramadevi’ films is taking Rs.1.75 and Rs.2.0 crores simultaneously. Nayanatara, who is also flying high in the clouds with her successful track record, is presently demanding Rs.2 crores for each telugu film. Recently, she has signed telugu director Shekar Kammula’s Hindi remake film ‘Kahani’ for which she took Rs.2 crores. Hence, in return she has offered double her call sheets to these telugu movies.
While, the industry succumbs under its own weight due to these obligations, it transfers the load on to the audiences by raising ticket prices. Even then, often it falls apart because of this budget obligations. Then, Industry people hits media suggesting remedies but none of them dare to talk about reducing the remunerations of the actors and directors.
Anushka Shetty is a wonderful actress who works mainly in the Telugu and Tamil film industries. After starring in a series of high-budget productions alongside leading Telegu and Tamil actors, she went on to became one of Telegu and Tamil cinema’s leading actresses in the successive years, while receiving high critical acclaim for her portrayal of the titular character in telugu movie Arundhati, and as Saroja in Vedam, which fetched her two Filmfare, one Nandi and two CineMAA Awards. Now currently she is busy four tamil films and 2 films in telugu . Recently she answerd few questions why she is away from telugu film industry .
Is it true that you got cinema offers by teaching yoga to cinema actors. Yes. I will go the house of cinema actors and teach them yoga. Telugu director Poori Jaganath is one of the persons who learnt yoga from me. He only mentioned that it will be good if I act in telugu films. I thought he was playfully telling this. Then he became serious and told me that I should act. Through him I got the opportunity to act with Nagarjuna in the telugu film titled Super. After this I had acted in the film Lakshyam. This was the film which made me known to the world. I had donned a role of bubbly girl and that is my real character.
There is news that you have stopped acting in Telugu films and that you are even refusing offers given by your close directors? I cannot say that I have stopped acting in Telugu films. How is it possible for me to not act in my mother language films. I am interested to act in Telugu films than in any other language films. I have lots of Tamil films. I am acting in Thandavam, Singam 2, Alex Pandian and Erandam Ulagam. Each film is important to me. All these films are multi starrers. I am forced to concentrate in Tamil cinema. This is an inevitable matter. That is the reason I am not seen in Telugu films. I am having two Telugu films in hand which has Nagarjuna in the lead roles. I have accepted these films earlier. Once my call sheet in Tamil films is over, I will definitely act in Telugu films.
There is also news that you are boycotting Telugu films because you are not able to compete with young actresses? I don’t know what to say about this. Again I am telling that I like Telugu cinema. I love to act in Telugu films. Now I am busy in Tamil films.I willn't leave my mother wood telugu movies.Iam always act in telugu movies.Telugu actors and directors are very good.
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